Callie van der Merwe

6 Head

Age groups:

we are for:

Executives who entertain clients for business lunch during the week. Well to do families and friends during the weekend. Upper end international tourists and visitors

Customer profile detail:

Female

Male

3%

Life Stage

that believe:

Great food should come with reasonable price tags but are prepared to pay a small premium for good quality and a great experience.

who are:

Quality setting. Quality meals and quality wines at a fair price. Even those with money are price aware.

What do they like about your offering:

3 Quality
3 Affordablity
3 Brand purpose
3 Innovation
3 Exclusivity
3 Product novilty

with the goal of:

A great all round user experience both in terms of food, service and setting