In order to create a live interconnected business strategy, you need to complete the following 8 steps:
Let’s start by understanding
It all starts with your customers. Give your brand's AI a good understanding of the community that loves and adores your company.
What are the problems you want to solve for your customers?
Now that we understand who your customers are, let's get a better understanding of the problems you have identified that need fixing.
What are the solutions you want to provide for your customers?
Problems need solutions. What are the solutions that you and your company are good at solving?
Who are your competitors?
Who is your worthy rival? The competitor that you admire and gives your company a reason to compete.
What is your unfair advantage?
What sets you apart from your competitors, what's your secret source? The unique IP that none of your competitor can replicate. This is the asset that gives your organisation the upper hand.
Create a live positioning statement
Now that we have all the pieces, let's put them together in a positioning statement that will drive your company's strategy.
Create and connect your Brand Promise
It's time for the big moment. This is what your organisation has been waiting for, a Brand Promise that will keep your entire organisation aligned.
Align your entire company to deliver on your Brand Promise
Now that you have a brand promise, make it relevant to every part of your company through Guiding Principles.