Marketing effort
Brand launch
Lunch combo
Get schnitty with it
It's worth smilling about it
Crispier than ever
Going plant based
Key Insights
Always real
Fresh ingredients prepared in stores daily, signature cooking methods and family recipes, service that’s engaging and genuine.
Affordability that's accessible
Prices in line with fast casual competitors
Broadly inclusive
Menu variety, healthy options, flexible seating configurations.
Market Share
Millennials
63%
Channel usage
Ethnicity
Upsell
Product consumption
56%
34%
12%
94%
6%
14%
32%
Pork baby back
Slow cooked lamb
Butcher original
Crispy chicken
Mighty big cheese
Atlantic salmon
Chicken & mayo
Stores / Locations
3%
7%
12%
8%
20%
10%
40%
Central park
Charlestown
Chatswood
Drummoyne
Eastgardens
Parramatta
Neutral bay
