Rod

Starbucks

Positioning statement:

we are for: 

People that need a place away from work and home

who are:

the best coffee on the go, but better if i sit down and work

that believe:

they believe in a third place away from home

with the goal of:

world piece through coffee love.

who have a problem with:

The problem is not enough spaces to think.

we have the solution:

We want to create a 3rd place

with the unfair advantage:

we are a home away from home